I think if I was an advertiser, I would probably do a series of commercials that took place at funerals. It would be like, people at the funeral of a loved one, tears streaming down their face, breaking apart inside, at their most exposed, most vulnerable, most miserable. Then Bill pulls out his smartphone, which transports him instantly from this awful reality to a land of endless internet possibilities. At first everybody else at the funeral is horrified, because Bill over there is on his smartphone at a funeral, but seeing how happy he is, they go check out what he’s looking at, and are instantly blown away by the number of apps on the marketplace or whatever, and then they’re gone, and suddenly the funeral has become a dance party, and then we get to see that the dead guy is floating above them all in spirit, and he’s happily filming it all with his smartphone.
Because, if something is enjoyable at the funeral of a loved one, it really has to be great, right?
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